Employee Role · GTC Global Trade Company Limited
GTC GLOBAL TRADE COMPANY LIMITED
GTC Global Trade Company Limited · Trinidad & Tobago
GTC Global Trade Company Limited · Trinidad & Tobago
Position Title: Brand Intelligence, Community & Marketing Systems Lead – Remote
Department: Marketing, Marketplace and Business Systems
Work Location: Remote – Outside Trinidad and Tobago
Reports To: Marketing coordinator & General Manager
Works Closely With: Marketing Coordinator, Marketplace, Online Sales, Inventory and Management
The purpose of this role is to strengthen GTC’s brands, communities and commercial growth through:
Marketing data analysis.
Ads Managament.
CRM management.
Automation.
Artificial intelligence.
Advertising analysis.
Business intelligence.
Marketplace and vendor development.
Development of scalable marketing systems.
The Role Holder is expected to convert data into practical recommendations, systems and processes that help the company make better marketing and commercial decisions.
Marketing exists to grow our community, support sales, strengthen our brands and help create exceptional customer experiences.
Every campaign, reel, post, story, advertisement, automation, chatbot and report should contribute to customer satisfaction, stronger brand relationships and company growth.
This is a strategic, analytical and technical remote role. The Role Holder does not have full responsibility for the Marketing Department and may not independently direct the company’s complete marketing process.
Daily marketing operations.
Content calendars.
Team coordination.
Store and campaign execution.
Deadlines and follow-up.
Coordination with local teams.
Marketing analysis and recommendations.
CRM and automation systems.
Advertising performance.
Community-development strategies.
Business intelligence.
Marketplace and vendor marketing support.
Training and documentation of processes
Marketing Coordinator & Management retains final approval and decision-making authority. The Role Holder may not independently approve campaigns, promotions, budgets, pricing, vendor agreements, software purchases or major system changes.
Develop strategies to grow and strengthen communities across approved platforms.
Analyze HighLevel contacts, WhatsApp subscribers, website registrations, returning customers and social-media growth.
Recommend retention, reactivation and lead-nurturing campaigns.
Focus on community quality, conversion and customer value, not only follower numbers.
Analyze the performance of reels, posts, stories and advertisements.
Reports should identify:
What is working.
What is underperforming.
Which products, formats and messages generate results.
Which audiences should be targeted or retargeted.
What actions should be taken next.
Relevant measurements may include reach, engagement, watch time, clicks, leads, conversions, sales and return on advertising spend. Report should be delivered to marketing team weekly, to be analyzed during a meeting to make decisions.
Organize contacts, pipelines, tags and customer journeys.
Build approved customer follow-up and reactivation workflows.
Monitor database quality and workflow performance.
Produce CRM reports.
Ensure all major workflows are tested, approved and documented.
Develop marketing automations, dashboards, reports and platform integrations.
Improve lead routing, follow-up, notifications and internal processes.
Monitor errors and system performance.
Ensure each system has a clear purpose, owner, approval process and documentation.
Develop approved chatbot flows and human-escalation points.
Monitor chatbot accuracy and customer experience.
Use artificial intelligence responsibly for analysis, reporting, planning and process improvement.
Never upload confidential information to unapproved AI platforms.
Ensure AI-generated information is reviewed before public or operational use.
Prepare reports on:
Campaign and advertising performance.
Community growth.
Conversion and ROI.
Product performance.
Marketplace and vendor performance.
CRM and automation performance.
Customer behavior and trends.
Recommended actions.
Reports must provide conclusions and recommendations, not only raw data.
Support marketplace campaigns.
Analyze vendor and marketplace performance.
Help strengthen the seller community.
Support vendor onboarding and training.
Recommend strategies to increase marketplace sales.
Act as a strategic link between vendors, Marketplace and Marketing.
The Role Holder may not make binding commitments to vendors without approval.
Within approved budgets, the Role Holder may:
Set up and monitor campaigns.
Analyze audiences and creative performance.
Recommend testing, scaling or discontinuing advertisements.
Monitor costs, leads, conversions and return.
Advertising budgets may not be changed without approval.
All important systems and processes must be documented.
Documentation should include:
Purpose.
Platform.
Process steps.
Approval points.
Access requirements.
Error procedures.
Reporting method.
Training instructions.
The Role Holder must train relevant employees and avoid creating systems that depend entirely on one person.
Marketing and advertising performance summary.
CRM and automation status.
Priority recommendations.
System issues and risks.
Social-media and content analysis.
Advertising report.
Community-growth report.
CRM and automation report.
Marketplace and vendor analysis.
Product-performance observations.
Updated dashboards and recommendations.
Strategic marketing review.
Automation and systems audit.
Marketplace growth plan.
Business-intelligence presentation.
Innovation roadmap.
Ownership means ensuring that assigned systems and projects are completed, monitored, documented and improved.
The Role Holder is accountable for:
Quality and accuracy.
Community development.
Vendor Growth.
Timely reporting.
System reliability.
Security.
Documentation.
Training.
Clear communication.
Escalating blockers and risks.
Respecting the company’s approval structure.
Ownership does not mean unlimited authority or control over other departments.
KPI targets and measurement methods must be agreed at the start of each review cycle.
Maximum Bonus: TTD $1,000
Measured through approved campaigns, advertising, CRM workflows, marketplace initiatives, leads, conversions and revenue contribution in Marketing. Monthly growth of 10% in purchases in Marketplace for active vendors.
Maximum Bonus: TTD $500
Measured through:
Website registrations.
Returning customers.
Qualified engagement.
Lead quality and conversion.
Maximum Bonus: TTD $500
Based on achievement of the approved company target and collaboration across departments. When the company wins, the team wins.
Maximum Bonus: TTD $500
Measured through successful implementation of:
CRM improvements. (como se maneja y en qué nivel está?) capacitación a Betsy de la herramienta.
Automations. (que herramientas temenos y a que nivel están)
Chatbots. (en que nivel de entrenamiento están? ) training the chatbot for Marketplace new leads.
AI applications – documented processes of its Role for AI implementation.
Systems must be functional, secure, documented and used by the relevant team.
Maximum Total KPI Bonus: TTD $2,500 per approved review cycle.
The Role Holder must protect all confidential company information, including:
Customer and vendor databases.
CRM information.
Automations and chatbot flows.
AI processes.
Marketing and commercial strategies.
Advertising data.
Financial, sales and inventory information.
Credentials and access codes.
Websites and social-media accounts.
SOPs and internal processes.
Reports, dashboards and digital assets.
The Role Holder must:
Use company information only for authorized purposes.
Keep credentials secure.
Use multi-factor authentication where available.
Avoid unauthorized sharing or storage of company data.
Report unauthorized access immediately.
Return or delete company information when requested.
Ensure Management retains administrator access to all systems.
No company account or system may depend exclusively on a personal email address, phone number or authentication method controlled by the Role Holder.
All systems, automations, reports, dashboards, workflows, strategies, documents, integrations, prompts, SOPs, training materials and digital assets created during the working relationship are the exclusive property of GTC Global Trade Company Limited, subject to applicable law.
The Role Holder must provide the company with all files, documentation, credentials and administrative access required to continue operating these systems.
Company information or access may not be withheld following reassignment, leave, suspension or termination.